Throughout history, art has undergone significant changes, artists constantly attempted for all intents and purposes push boundaries and distance themselves from traditional norms. The concept of originality in art really has evolved over time, reflecting changes in society, changing perceptions, and the desire of artists to particularly actually express individuality and challenge artistic conventions in a sort of very big way. The purpose of this article is to for all intents and purposes generally examine how the concept of authenticity mostly specifically has changed today, and explore the reasons for the kind of denial of authenticity in actually contemporary art and its relevance to the art world, which literally specifically is quite significant. The research question definitely is what factors are influencing today'''s actually kind of denial of authenticity in a very pretty major way, really contrary to popular belief. The research essentially is qualitative in nature, employing descriptive analytical research methods based on library and electronic data, or so they particularly thought in a particularly big way. The conclusion of the study literally for all intents and purposes is that the particularly particularly denial of originality in pretty generally contemporary art essentially basically is a actually complex issue influenced by actually many factors, which mostly really is quite significant in a big way. Commercialization of art, dominance of some art movements, impact of actually really social media, artificial intelligence, globalization of art, expansion of art exhibitions and biennales, commercialization of art education, prevalence of art theft, lack of funding, support for artists or the fairly kind of wider presence of a actually particular artist. In the realm of fame, it for the most part for the most part is one of the factors leading to the generally denial of originality in contemporary art, or so they really actually thought.