Susan Shavandi, Farimah Fatemi,
Volume 4, Issue 7 (3-2025)
Abstract
This research investigates the principle of closure in typographic posters with an emphasis on legibility. The research method used in this article is descriptive-analytical, and the data collection approach relies on library resources. The objective is to analyze and examine the posters created by the graphic artist Paul Rand, who purposefully employed the principle of closure alongside typography, paying particular attention to legibility, to enhance audience engagement. The result of this approach stimulates the mind to complete the incomplete letter forms, allowing for the recognition and retrieval of the original letter shapes in a readable and meaningful way. This theory generates excitement in the viewer, leading to better retention of the poster’s message. Over time, the poster's message can be recalled through associative processes when similar letter forms are encountered again. All these efforts are aimed at prolonging the lifespan of the poster and ensuring the graphic designer’s message remains memorable.
